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Course Description
Key Features
- 3 Months of Live Expert-Led Classes.
- 1 Month Internship.
- 100% Job Assistance.
- Industry Recognized Certification.
- Learn from Industry Practitioners .
- Soft Skill & Personality Development.
- Interview Handling & Presentation Skills .
Course Content
Module 1
- What is Digital Marketing?
- Scope of Digital Marketing
- Traditional vs. Digital Marketing
- Digital Marketing Channels
Module 2
- Domain & Hosting
- WordPress Setup
- Website Structure
- Landing Page Optimization
Module 3
- Types of Content
- Blogging Basics
- Content Strategy
- Content Distribution
Module 4
- Facebook, Instagram, Twitter, LinkedIn
- Organic vs. Paid Marketing
- Ad Campaign Setup
- Engagement Strategies
Module 5
- Canva Designing
- Social Media Creatives
- Ad Banners
- Infographics
Module 6
- YouTube Channel Setup
- Video SEO
- Video Editing Tools
- Video Ad Campaigns
Module 7
- Ad Manager Overview
- Audience Targeting
- A/B Testing Ads
- Scaling Campaigns
Module 8
- Power of Words in Marketing
- Ad Copy Frameworks
- Persuasive Headlines
- Creative Ad Design
Module 9
- Blogger vs WordPress
- SEO-friendly Blog Writing
- Monetization with Google Adsense
- Guest Posting & Backlinks
Module 10
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword Research Tools
- Google Search Console & Analytics
Module 11
- Search Ads, Display Ads, Video Ads
- Keyword Match Types
- Campaign Setup & Optimization
- Remarketing Strategies
- Google Ads Budgeting
Module 12
- Email List Building
- Automation Tools (Mailchimp, SendinBlue)
- Email Copywriting Techniques
- Open Rate & CTR Optimization
- Drip Campaigns
Module 13
- Affiliate Networks Overview
- CPA, CPS, CPL Models
- Finding High Paying Niches
- Affiliate Tools & Plugins
Module 14
- Shopify & WooCommerce Setup
- Product Listing Optimization
- E-commerce SEO
- Sales Funnels for Online Stores
- Retargeting for E-commerce
Module 15
- Handling Negative Reviews
- Brand Monitoring Tools
- Building Positive Brand Image
- Case Studies on ORM
Module 16
- Google Analytics 4 (GA4)
- UTM Parameters
- Dashboard Creation
- Conversion Tracking
Module 17
- Influencer Collaboration Models
- YouTube SEO
- Short Form Videos (Reels, Shorts)
- Paid Influencer Campaigns
Module 18
- Zapier, HubSpot Basics
- AI Copywriting Tools (ChatGPT, Jasper)
- Workflow Automation
- Future Trends in Digital Marketing
Student Testimonials
